Anyone know about this weight loss/fundraising program I saw at subway?

Jo Development questioned:

Was in subway last week and here was a modest voucher on the deactivate advertising an online consequence loss shadow, including the intention of for each beat you drop they donate cash to aid nosh the hungry…or something by the side of persons affect.

Don’t reflect it was made by subway, they were only promoting it

Didn’t enter it not effective and figured I may maybe only google it but I can’t learn it.

Anyone admit in this vicinity this curriculum and/or everywhere the website is?